Ads On Android blog

7 Ways Ads on Android Will Be Awesome

The strange thing about the mobile web is that it’s not even in its infancy yet, metaphorically speaking. Viewing Youtube videos demonstrating apps from the Android Dev Challenge is like watching the ultrasound of the mobile web.  Let’s spin this discussion back to the ads - here’s 7 ways ads on Android will be awesome:

1. The ads will feel even less like ads, and thus less intrusive to users.

2. They won’t have to be different than ads that currently flourish on the good ‘ole web. You could stick with simple text ads if Google’s basic search is your app of choice.

3. Independent Android developers will get to create trusted systems that outshine current ad platforms and make use of new mobile cornerstones: camera, gps, phone, and the new mobile user’s mindset.

4. Digital ad agencies will get to play with these new aps and become even greater wizards to their clients.

5. Digital ads will finally interact with offline conversions and track offline sales. Privacy question: Would you allow Nordstrom to track your phone’s GPS for analytics purposes to see whether your mobile search on Google converted to an in-store sale?

6. For those financially vested in the Internet (Google stock owners), this could bring the next phase of the web’s maturation, and keep up Google’s crazy market growth. Bonus: because of offline conversions, rest of ad industry also benefits.

7. Businesses and wannabe mobile gurus will stop pretending that WAP sites are worth anyone’s time.

Do these excite you, sound scary, spark any ideas for new apps?

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Another Android blog … with a purely ads twist!

The first Google Android programs are just being conceived, but it’s time to open this can of worms: mobile advertising on Android and the mobile web.

This blog won’t ignore the developer oriented stuff because it’s all related and central to what’s happening now in the industry. But I also realize that a lot of other blogs are covering that and you can get a better fix of that from them.

Whenever possible, I’ll cover the Mobile Advertising angle. Right now mobile ads are like the lazy good-for-nothing member of your advertising portfolio. But a lot of people expect that to change.

Check out Google’s current official write-up about their mobile ads offering. These days users land on a WAP enabled site or transfer to a click-to-call engagement with the advertiser. This translates into a pittance of advertising activity.

Imagine yourself using this new Android program called Scan (recently announced as a winner of the Android Developer Challenge). It returns reviews, information and shopping listings based on bar codes captured with the phone’s camera. The obvious advertising tie-in is to place product ads that relate to the item in the “for sale” section.

One of the challenges for Android will be determining where advertising is relevant and useful. Knowing Google and like-minded developers and business people, user response will most certainly help dictate the best implementation of these new mobile ads.

And that makes advertisers happy.

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