Mobile Advertising Picking Up
May 23, 2010 – 12:00 amGiven all the recent attention about Android from Google I/O, the new Android 2.2 Froyo and interesting ads from AdMob and Adsense, I thought it was worth mentioning the recent momentum.
Food for thought, Android ad requests are growing: http://www.fiercemobilecontent.com/story/millennials-android-ad-requests-grow-77-month-over-month/2010-05-21
It’s amazing to think that back when Android started there were no ads on it beyond just search engine ads in the mobile browser. Now we’re going to have many types of rich ads formats in apps: expandable image ads, expandable video ads, click to call ads, and interactive ads in apps. These sound great, and I’m also looking forward to the day when dynamic ads are shown in the mobile browser just as dynamically as they’ll be shown in the apps.
Here’s a snippet of video from Google I/O 2010 about the latest approach to advertising on Android: http://www.youtube.com/watch?v=o8unC9bA4O8#t=5m50s
Here’s more broad info about the latest mobile ads info from Google: http://www.google.com/mobileads/
