New AdSense Formats for Android
October 7, 2009 – 9:57 pmEarlier this week over on the Official Adsense Blog they made a post about new ad formats for mobile publishers. At first this flew under my radar and felt like not a big deal, but it’s actually worth noting that there are now special ad formats for iPhone / Android web pages. You can *only* take advantage of this if you are using the specific mobile ad units. The mobile ad units are separate from the standard “Adsense for Content” units that you find under the “Get Ads” section.
The reason this is interesting is because most developers and site owners of high-end phone optimized sites are probably not using mobile ad units since the old units didn’t look as good as the standard units. Also the standard units showed up nicely on the site anyway (if a bit small). The new versions are good looking, sized better for mobile viewing, and worth implementing specifically for Android or iPhone optimized web sites.
You might ask, how do you serve a different page based on whether it’s a mobile browser vs a standard browser? I would use scripts like this.
