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Google and Your Mobile Business Plan

We don’t know everything about Google’s mobile strategy, but a recent Eric Schmidt interview on German website Faz is encouraging for those excited about upcoming mobile business prospects.

Highlights:

“By these products, the advertising gets more targeted because phones are personal. So targeted ads are possible. And that means the value of the ads will grow. The next big wave in advertising is the mobile internet.”

“Yes, mobile will be a larger business than the PC-Web. But it will take a few years.”

“…coming back to android: The kind of application that are now being build are not the ones I have seen before. They use GPS and mapping data to construct things that are positive surprises to me.”

“The advertising has to be more entertaining, more interesting, more immersive compared to what we have today. That is my opinion. We are not there yet but I am optimistic that it could work very well. What it needs to get there - trial and error.”

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Google will get a dominant position on the mobile web, and Android is the first step. But other companies will adapt and entire new other companies will sprout to fill out this market. Right now businesses (big and small, Microsoft, Yahoo, startups and old media) have to answer the questions -what role will they play? Where can you get a foot in the door?

Will you develop new applications that provide rich ad experiences? Will you enlist your company to participate in these programs? Getting in the game early will establish a strong position when it counts a few months and years from now.