Another Android blog … with a purely ads twist!
May 11, 2008 – 8:13 pmThe first Google Android programs are just being conceived, but it’s time to open this can of worms: mobile advertising on Android and the mobile web.
This blog won’t ignore the developer oriented stuff because it’s all related and central to what’s happening now in the industry. But I also realize that a lot of other blogs are covering that and you can get a better fix of that from them.
Whenever possible, I’ll cover the Mobile Advertising angle. Right now mobile ads are like the lazy good-for-nothing member of your advertising portfolio. But a lot of people expect that to change.
Check out Google’s current official write-up about their mobile ads offering. These days users land on a WAP enabled site or transfer to a click-to-call engagement with the advertiser. This translates into a pittance of advertising activity.
Imagine yourself using this new Android program called Scan (recently announced as a winner of the Android Developer Challenge). It returns reviews, information and shopping listings based on bar codes captured with the phone’s camera. The obvious advertising tie-in is to place product ads that relate to the item in the “for sale” section.
One of the challenges for Android will be determining where advertising is relevant and useful. Knowing Google and like-minded developers and business people, user response will most certainly help dictate the best implementation of these new mobile ads.
And that makes advertisers happy.
